One of Daqri's last remnants was recently acquired by Snap: The company confirmed to Protocol that late last year it took on certain Daqri assets and about two-dozen employees, who now work in the company's newly opened Vienna office under the leadership of former Daqri CTO Daniel Wagner. Snap didn't disclose the purchase price, but the timing lines up with a $34 million acquisition disclosed in its annual report to shareholders.
The helmet, which cost $15,000, was a highly specialized piece of equipment with sensors like a thermal camera that made for a good sales pitch. Workers in the field on the other hand often cared about much simpler features, like the ability to see what's behind them. Or they didn't want to be bothered with technology at all and found all the bells and whistles alienating. "We received pushback for the same exact thing that gave us orders," said the former employee who had been working on the project.
On top of that, Daqri had trouble obtaining the necessary certifications needed to use the helmet in industrial workplaces. "It was a product that was never finished for scale deployment," said the former senior employee. "I wouldn't say that it was functional," said the former employee who worked on the project.
The mistakes that plague the enterprise software industry (one I know very well) are the same ones that plague the AR industry.
The whole article is worth reading.