To make the product, HVMN leveraged more than a decade and $60 million worth of scientific research through an exclusive partnership with Oxford University.
Most of the food we eat contains carbs. The carbs in fruit come from naturally occurring sugars; those in potatoes, veggies, and pasta come from starch. They’re all ultimately broken down into sugar, or glucose, for energy.
When robbed of carbs, the body turns to fat for fuel.
In the process of digging into its fat stores, the body releases molecules called ketones. A high-fat, low-carb diet (also known as a ketogenic diet) is a shortcut to the same goal.
Instead of going without food, someone on the keto diet tricks the body into believing it is starving by snatching away carbohydrates, its primary source of fuel.
This is why as long as you’re not eating carbs, you can ramp up your intake of fatty foods like butter, steak, and cheese and still lose weight. The body becomes a fat-melting machine, churning out ketones to keep running.
If you could ingest those ketones directly, rather than starving yourself or turning to a keto diet, you could essentially get a superpower.
That performance boost is “unlike anything we’ve ever seen before,” said Kieran Clarke, a professor of physiological biochemistry at Oxford who’s leading the charge to translate her work on ketones and human performance into HVMN’s Ketone.