On Cognitive Computing vs Artificial Intelligence

From Ginni Rometty on Artificial Intelligence – Bloomberg

Doctors don’t want black-and-white answers, nor does any profession. If you’re a professional, my guess is when you interact with AI, you don’t want it to say, “Here is an answer.” What a doctor wants is, “OK, give me the possible answers. Tell my why you believe it. Can I see the research, the evidence, the ‘percent confident’? What more would you like to know?”


When I went to Davos in January, we published something called Transparency and Trust in the Cognitive Era. It’s our responsibility if we build this stuff to guide it safely into the world. First, be clear on the purpose, work with man. We aren’t out here to destroy man. The second is to be transparent about who trained the computers, who are the experts, where did the data come from. And when consumers are using AI, you inform them that they are and inform the company as well that owns the intellectual property. And the third thing is to be committed to skill.

IBM and its term “cognitive computing” are all about so-called “weak AI”. The problem is that giving the insight about an answer is incredibly challenging at the moment vs just giving the answer in a black-box fashion.